Elevator Music

When watching 'Elevator Music' I felt two different purposes.  One was a plain purpose of respect others and they will respect you.  The other purpose that I saw was that people are diverse, and no matter what we can't make everyone uniform, but we can make people respect each other's diversity.  I lean towards my second purpose because I feel this lays a bit deeper than the first.

When looking at the video you see a diverse population.  You have a young woman, an elderly man, a middle aged woman, and more.  I believe the director made this film as a way of telling people that acceptance is necessary no matter what race, gender, or sexuality one holds.  It is obvious that the people in the elevator have different tastes in music.  There's rap, classic, electronic, etc.  The music represents the diverse culture in the room along with the diverse group of people.  In the end a man comes in with a boom box and everyone turns their music off and they seem to begin to get along.  I believe the director made this video as a way of telling people that acceptance takes everyone, but can be instigated by one simple action.  I made this assumption through the culturally diverse group and how they began fighting with their music, but in the end they were tied together by one common factor.  I believe this factor was their love for music.  Everyone listened to it, and even though the music is diverse, they all love music.

The target audience of this video is basically everyone, everyone who thinks they're better than someone else based on their culture,  This video is telling people to show respect no matter how culturally different you are.  The video also is saying that no matter how culturally different you may seem there is always something that ties everyone together.  That is why I believe the intended audience are those who believe that they are superior due to their culture.